Services
Senior marketing support, from strategy to execution
Six areas where I’ve built teams, run programs and delivered measurable results for SaaS, e-commerce, development and regional groups.
01
Marketing strategy & team build-out
Setting up or scaling a marketing function: team structure, workflows and KPI dashboards that track CAC, retention and pipeline.
- Marketing audits and growth plans
- Team structure, roles and workflows
- KPI dashboards for CAC, retention and pipeline
Built at MNASATI.COM
02
B2B & SaaS demand generation
Full-funnel Google Ads and LinkedIn programs, partner-led growth and go-to-market launches across international markets.
- Full-funnel paid search and LinkedIn programs
- Partner and merchant acquisition
- Go-to-market launch planning
Delivered for Logistaas & MNASATI
03
Marketing automation & AI
CRM and automation flows with HubSpot, Klaviyo, Zapier and Slack that speed up responses and keep marketing and sales aligned.
- CRM journeys in HubSpot and Klaviyo
- Lead routing with Zapier and Slack
- Reporting on ROI and campaign efficiency
40% faster response times at MNASATI
04
Development communications
National outreach and media campaigns, partnerships across government, academia and business, plus donor-ready project narratives.
- Outreach and media campaign strategy
- Public, private and academic partnerships
- Proposal narratives, learning briefs and reports
PRESTIJ, a U.S. Department of State sponsored activity with IREX
Higher Education for Innovation and Growth, a U.S. Department of State sponsored activity with IREX, through Integrated International
05
PR, brand & events
Press relations, expos, B2B events, media contracts and co-marketing with regional partners.
- Press releases and media relations
- Expos, corporate and B2B events
- Media buying and co-marketing partnerships
Led at Naouri Group & General Investment
06
Training & capacity building
Workshops that help in-house communications teams build their own outreach capacity and keep it going.
- Workshops for communications teams
- Outreach playbooks and processes
- Capacity building for in-house teams
Partner universities, PRESTIJ
How I work
A clear, data-led process
01
Diagnose
Look at your current channels, data and audience to find where growth is being held back.
02
Design
Set the strategy, channel mix, messaging and KPIs, localized for each market you serve.
03
Deliver
Launch campaigns and automation, manage partners and agencies, and report on ROI with actionable insights.
FAQ
Questions clients usually ask
What kinds of organizations do you work with?
SaaS and e-commerce platforms, B2B companies, regional groups and NGOs or donor-funded programs. My background spans logistics and supply chain, travel and tourism, FMCG and beverages, education and international development.
Can you build a marketing function from scratch?
Yes. At MNASATI.COM I founded the marketing department from the ground up, covering performance, automation, content and partner activation, with team structures, workflows and KPI dashboards for CAC, retention and pipeline.
Which tools and channels do you work with?
Google Ads and LinkedIn for paid acquisition; HubSpot and Klaviyo for CRM and automation; Zapier and Slack for lead routing; plus SEO, social, email, PR, events and media buying across digital, print and broadcast.
Do you work across markets and languages?
I am based in Amman and work across Jordan, the GCC and the wider MENA region, in Arabic and English. I have run localized campaigns for each GCC market and global programs for a platform operating in 50+ countries.
Do you have experience with donor-funded and development programs?
Yes. With IREX I led national outreach for PRESTIJ, a U.S. Department of State sponsored activity, co-developed a nationwide media campaign with the Ministry of Education, and contributed to donor proposals, learning briefs and post-activation reports.
How do we get started?
Send me a message through the contact page or by email with a little about your organization and goals. I’ll reply by email and we’ll work out the clearest next step together.
Not sure where to start?
Tell me where you want to grow and we’ll work out the clearest way to get there.
