Marketing & Communications Consultant
Helping organizations grow with clarity, strategy and smarter decisions.
I’m Tarek Halteh, a marketing leader with 13+ years of experience scaling B2B/SaaS growth and building marketing functions from the ground up, across e-commerce, international development and leading regional groups in Jordan, the GCC and MENA.
Based in Amman, Jordan · Arabic & English · Currently Program & Communications Specialist at Integrated International
13+ years
Marketing leadership · B2B/SaaS
Now
Program & Communications Specialist
Integrated International
13+
Years of marketing experience
29M+
Total impressions on PRESTIJ outreach
70+
Community events planned and delivered
50+
Countries served by a B2B SaaS platform I marketed
60+
Press releases authored at Naouri Group
Organizations I’ve worked with
Integrated International
MNASATI.COM
Cartley
IREX · PRESTIJ
Logistaas
Naouri Group
General Investment Co.
What I help with
Senior marketing support, from strategy to execution
Six areas where I’ve built teams, run programs and delivered measurable results.
01
Marketing strategy & team build-out
Setting up or scaling a marketing function: team structure, workflows and KPI dashboards that track CAC, retention and pipeline.
Built at MNASATI.COM
02
B2B & SaaS demand generation
Full-funnel Google Ads and LinkedIn programs, partner-led growth and go-to-market launches across international markets.
Delivered for Logistaas & MNASATI
03
Marketing automation & AI
CRM and automation flows with HubSpot, Klaviyo, Zapier and Slack that speed up responses and keep marketing and sales aligned.
40% faster response times at MNASATI
04
Development communications
National outreach and media campaigns, partnerships across government, academia and business, plus donor-ready project narratives.
PRESTIJ, a U.S. Department of State sponsored activity with IREX
Higher Education for Innovation and Growth, a U.S. Department of State sponsored activity with IREX, through Integrated International
05
PR, brand & events
Press relations, expos, B2B events, media contracts and co-marketing with regional partners.
Led at Naouri Group & General Investment
06
Training & capacity building
Workshops that help in-house communications teams build their own outreach capacity and keep it going.
Partner universities, PRESTIJ
How I work
A clear, data-led process
01
Diagnose
Look at your current channels, data and audience to find where growth is being held back.
02
Design
Set the strategy, channel mix, messaging and KPIs, localized for each market you serve.
03
Deliver
Launch campaigns and automation, manage partners and agencies, and report on ROI with actionable insights.
Selected results
Work that moved the numbers
15.3M
social impressions + 2.3M through traditional channels
A national campaign to raise the profile of teaching
Co-developed with Jordan’s Ministry of Education for PRESTIJ, a U.S. Department of State sponsored activity. Across the wider outreach: 29M+ total impressions, 10M+ video views and 70+ community events.
IREX · 2022–2025
40%
faster response times through AI & CRM automation
A marketing department built from the ground up
Performance, automation, content and partner activation for a fast-scaling SaaS e-commerce platform, with multi-market campaigns across the GCC.
MNASATI.COM · 2025–2026
50+
countries served by a global B2B SaaS platform
Global lead generation for a logistics platform
Full-funnel Google Ads and LinkedIn campaigns, with Slack and Zapier connected to the CRM to fully automate lead generation.
Logistaas · 2017–2023
Sectors
Experience across industries
SaaS
E-commerce
Logistics & supply chain
Travel & tourism
FMCG & beverages
Education
NGOs & international development
About
An analytical marketer who builds things that last
I specialize in scaling B2B and SaaS growth and in founding marketing functions from the ground up.
Over 13+ years I’ve designed and launched repeatable, high-impact marketing programs for fast-scaling platforms, international development projects and leading regional groups, including reporting directly to the CEO of a conglomerate of 20+ companies.
My strengths are stakeholder management, cross-functional alignment, and running external partners and agencies so the work delivers measurable commercial results and more visibility across international markets.
Education: Master’s in E-Business, Middle East University · BSc in Management Information Systems, University of Jordan
Executive learning: MIT Sloan, Leading Organizations & Change · Digital Marketing Institute, Certified Digital Marketing Professional · Wharton Online, Viral Marketing
Career timeline · tap a role to expand
Mar 2026 – PresentProgram & Communications SpecialistIntegrated International · Amman, Jordan
Communications for Higher Education for Innovation and Growth, a U.S. Department of State sponsored activity with IREX.
Jun 2025 – Jun 2026Marketing ManagerMNASATI.COM · SaaS & e-commerce platform
Founded and built the marketing department from the ground up for a fast-scaling SaaS e-commerce enablement platform, covering performance, automation, content and partner activation.
Jun 2025 – Jun 2026Marketing ManagerCartley
Marketing Manager at Cartley, Jun 2025 – Jun 2026.
Feb 2022 – Apr 2025Marketing & Private Sector LiaisonIREX · Pre-Service Teacher Education in Jordan (PRESTIJ) · Amman
Led national outreach for PRESTIJ, a U.S. Department of State sponsored activity, to elevate the teaching profession and increase enrollment in teacher training programs.
Feb 2017 – Feb 2023Digital Marketing Strategy ConsultantLogistaas.com · B2B SaaS logistics
Led global digital marketing strategy for a B2B SaaS logistics company operating in 50+ countries.
Feb 2016 – Feb 2022Marketing Supervisor (Lead)Naouri Group · Amman, Jordan
Reported directly to the CEO of a conglomerate of 20+ companies across logistics, agriculture, software and travel.
May 2011 – Oct 2015Marketing SupervisorGeneral Investment Co. Ltd. · Amman
Led marketing for international beverage brands including Amstel, Vita and Flyy RTD.
Latest insights
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Let’s work together
Ready to turn your marketing into a growth engine?
I work with decision-makers who are serious about real change. Tell me where you want to grow and we’ll work out the clearest way to get there.
Phone
+962 799 805 815
LinkedIn
linkedin.com/in/halteh
Location
Amman, Jordan
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